Creative concepts. Brand Strategy. Copywriting.
Currently seeking a permanent role as a senior leader within a dynamic creative environment.
I help brands find creative ways to articulate what they do, why they do it and how they make life better.
Since 1997, I’ve worked for many amazing integrated agencies, from small start-ups to big international networks. I have deep, multi-channel experience across all forms of consumer and business communications and most industry sectors.
For over 20 years, I have helped businesses define and communicate their unique stories; forging brand strategy, conceiving creative campaigns and writing copy for some of the world’s best-known brands.
Through creative strategy, I help businesses get clear on what they stand for and what they kick against, in concepts, visualisations and language that sets them apart. Then I unpack the big idea in tactical communications, across all channels, winning audiences and building customer relationships.
For the last decade, I have been leading creative teams, surfacing human truths inside business problems, and spinning them out into fresh campaign platforms for all communication channels.
Beyond copywriting, I am a creative, thematic thinker, with plenty of visual and three-dimensional work in my portfolio. So I’m happy giving direction and support to visual creatives and writers alike.
I love seeing my teams thrive. I’m good in a room. I like clients, I like collaboration and I love it when a plan comes together.
pierseccleston@hotmail.com
0797 212 0836
“To quote Dave Trott: 'I don't want to work with great planners, great creatives or great account people: I want to work with great advertising people. People who don't let their role define them, but who instead understand What We Do and How It Works.' Piers is exactly that man. I've worked with few who could approach challenges with such aplomb. I've worked with even fewer who could devise the solutions that he does. And I've worked with none who could continue to do so with his cocktail of good humour and determination. He's a doer, a chatter, a thinker. He's generous with his time and is always busy finding new ways in. Of course, the heart of his work are words: with these, he is simply a black belt. His work is A-class.
Furthermore, Piers is a treat to work alongside. He is always upbeat, often witty, interested in the world around him and creative in his own right. This is not just a quality you value in a colleague: it makes his work better, bigger, more vital. When you work with Piers, the tough times feel like fun and he turns out work that makes you blink at it's brilliance time and again. Makes you understand why the Mad Men era was full of trios of pals with their names above the door.”
Adam Sweeney / Head of Strategy
“I employed Piers on the strength of the remote controlled loaf of bread he bought to his interview. I never looked at his book, never read a single word he'd written. I didn't need to. As soon as you meet Piers you can tell he's a writer. He's smart, articulate, funny and always interesting. He's also a very good presenter of his ideas, a fairly talented voice over artist (he studied drama, don't you know), a great musician (check out his band, The Fleas) and a third rate bass player. Ultimately - and he'll never let me forget I've said this - he brings talent, energy and enthusiasm to work with him every day.”
Paul Garner / Executive Creative Director
“I worked with Piers on a number of high profile campaigns and was immediately impressed by his ability to grasp our business challenges and in turn develop them into hard hitting consumer centric campaigns. Piers is one of the best copy writers I have come across in my 10 year career, truly inventive, extremely reliable and a real inspiration.”
Hinesh Patel / Client
“All the usual apply, creative, enthusiastic, clever, but Piers gets it. He was often thrown into projects at the deep end and 'got it' instantly. We never found anyone else who could do this as well. He didn't just answer our briefs he questioned them and came up with something better. I still use his work as a reference of how to write great web copy - A dark art.”
Ros Horner / Executive Design Director